5 Featured Snippet Examples: Where They’re Actually Appearing in 2025

Outcomes of researching Featured Snippets:

When researching this article, we expected to find featured snippets everywhere, with screenshot after screenshot to add in. After all, when “position zero” was created- that would be the holy grail placement on Google with the potential of transforming your organic visibility overnight.

So, what actually happened: 

I spent hours searching dozens of B2B queries, expecting to uncover a treasure trove of featured snippets. Instead, I found myself staring at AI Overview after AI Overview. Traditional featured snippets that once dominated search results have largely vanished, replaced by Google’s generative AI responses that combine information from multiple sources to create its own.

So where did Featured Snippets go?

Yet featured snippets haven’t disappeared entirely… they’ve just migrated to new places, and understanding where they’re hiding in 2025 could be the difference between your content getting discovered or getting buried.

In 2023, Ahrefs said featured snippets still appear for 12.3% of search queries, but in 2025… that may have changed, and to be fair, their position has fundamentally changed.

Here’s what I discovered during my deep dive into the current state of featured snippet examples, where they’re actually appearing, and how you can adapt your strategy to capture them.

Current State of Featured Snippets

Where Featured Snippets Can Actually Be Found

According to Google, featured snippets can still be found in two primary locations:

1. Within overall search results (the traditional position zero)
2. Within the “People also ask” section

But here’s the reality that most marketing guides won’t tell you: the vast majority of featured snippets have migrated from position zero to People Also Ask sections. 

When writing this, we found that broad definitional queries like “what is employee onboarding” or “what does CRM stand for” now trigger AI Overviews rather than traditional featured snippets which feature a snippet of text from one website.

We doubt this is just a temporary shift, it represents Google’s strategic move toward providing more comprehensive, multi-source answers rather than relying on a single website’s content.

Featured Snippets vs. AI Overviews

The distinction between featured snippets and AI Overviews is simple:

Featured Snippets:

• Pull content from a single authoritative source
• Display information source to drive traffic back to one place
• Focus on specific, answerable questions

AI Overviews:

• Synthesize information from multiple sources using generative AI
• Provide comprehensive answers and multiple source links
• Handle broader, more complex queries

We consistently found AI Overviews dominating general searches. Google appears to prefer curating responses over highlighting individual sources for most informational queries.

However, here are some examples that we found, where they were, and why we think they appeared there;

Featured Snippet Example #1: Position Zero (The Rare Find)

Query: “What does CRM Stand For?”
Source: Zendesk
Location: Traditional position zero

Snippet Content: “CRM stands for Customer Relationship Management. It’s an acronym you may see before words like ‘software,’ ‘platform,’ or ‘solution.’ But a simple CRM definition doesn’t explain the whole picture. Customer relationship management technology allows you to develop and nurture meaningful customer relationships.”

Why It’s Featured:

Perfect acronym structure: The content opens with the exact query match “CRM stands for” followed immediately by the full term. This direct answer format is exactly what searchers expect.

Context building: Rather than stopping at the basic definition, Zendesk provides valuable context about where users typically encounter this acronym, making the answer more practical and useful.

Authority positioning: As a leading CRM company, Zendesk carries significant topical authority in this space, which Google recognizes and rewards.

Transition to value: The snippet doesn’t just define the term, it bridges into why CRM matters, creating a compelling reason to click through.

How to Replicate:

• Structure acronym definitions precisely: Use the format “[ACRONYM] stands for [full term]” as your opening sentence
• Add practical context: Include 2-3 common usage scenarios or contexts where the term appears
• Build topical authority: Ensure your domain has established expertise in the subject area
• Create logical flow: Move from definition to significance within 50 words
• Position content strategically: Place definitions in dedicated sections with proper H2/H3 structure

Reality check: This type of position zero snippet is increasingly rare. Focus your energy on People Also Ask optimization, and optimizing for direct user queries.

Featured Snippet Example #2: People Also Ask (Where Most Snippets Live Now)

Query: “Types of project management software”
Source: ClickUp
Location: People Also Ask section

Snippet Content: “Here are the 10 different types of project management software: Traditional project management software, Agile project management software, Collaboration and communication tools, Task management tools, Resource management software, Project portfolio management (PPM) software, Time-tracking software, Kanban tools.”

Why It’s Featured:

Specific number promise: Starting with “Here are the 10 different types” immediately signals comprehensive coverage and sets clear expectations.

Comprehensive categorization: The list covers all major categories of PM software, demonstrating thorough knowledge of the space.

Parallel structure: Each item follows the same format, making the content scannable and professional.

Industry expertise: ClickUp’s position as a leading project management platform gives them natural authority for this query.

Complete scope: The answer addresses the full breadth of the question without leaving obvious gaps.

How to Replicate:

• Open with specific promises: Use “Here are the [X] different types of [topic]” to signal comprehensive coverage
• Maintain consistent formatting: Keep parallel structure across all list items
• Cover major categories: Include 7-10 of the most important or common types
• Demonstrate expertise: Ensure your content reflects deep industry knowledge
• Target PAA specifically: Structure content sections to answer related questions that might appear in People Also Ask

Featured Snippet Example #3: Numbered Steps (Process-Driven Snippets)

Query: “Steps of CRM implementation”
Source: Multiple sources competing in PAA
Location: People Also Ask section

Snippet Content: A numbered list of steps

Why It’s Featured:

Clear process structure: The numbered format immediately communicates a logical, step-by-step approach that users can follow.

Action-oriented language: Each step begins with a strong verb (Analyze, Research, Get, Train, Test, Review), making the process feel actionable.

Logical progression: The steps follow a natural implementation timeline from planning through execution to optimization.

Comprehensive coverage: The process covers all major phases of CRM implementation without being overwhelming.

Implementation focus: The content prioritizes practical execution over theoretical concepts.

How to Replicate:

• Use numbered lists for processes: Structure any multi-step procedure as a numbered list
• Start with action verbs: Begin each step with clear, actionable language
• Follow logical sequence: Ensure steps flow naturally from one to the next
• Cover complete processes: Don’t leave out critical steps that users need
• Keep 5-8 steps: This range is optimal for snippet selection and user comprehension
• Include brief explanations: Add 3-5 words after each step title for clarity

Featured Snippet Example #4: Table Format (Data-Driven Snippets)

Query: “Do big companies use HubSpot”
Source: Multiple B2B sources
Location: People Also Ask section

Snippet Content: A structured table showing:

• Company Name | Website | Revenue

Why It’s Featured:

Structured data format: Tables provide clear, scannable information that directly answers the query about company size and HubSpot usage.

Credible examples: The companies listed represent genuine large-scale HubSpot users with verifiable revenue figures.

Multiple data points: Including both company names and revenue figures provides comprehensive context about company size.

Easy comparison: The table format allows users to quickly assess the scale and variety of companies using HubSpot.

Specific evidence: Rather than making general claims, the content provides concrete examples users can verify.

How to Replicate:

• Use HTML tables for structured data: Format comparison information in proper table markup
• Include multiple data points: Combine relevant metrics (revenue, size, industry, etc.)
• Verify accuracy: Ensure all data points are current and verifiable
• Provide meaningful examples: Choose examples that truly represent the point you’re making
• Keep tables focused: Limit to 4-6 rows for optimal snippet display
• Add table headers: Use clear column headers that describe the data

Featured Snippet Example #5: Video Snippets (Visual Content Breaking Through)

Query: “Manus AI agent tutorial”
Source: YouTube
Location: People Also Ask section

Snippet Content: Video thumbnail with title: “What is Manus AI And How Does It Work? A Simple…” with timestamp showing 3:43 duration and preview text: “So how does it accomplish. This manus uses what’s called a multi-agent architecture imagine a team…”

Why It’s Featured:

Direct query match: The video title directly addresses the “what is” query with clear, educational intent.

Expert authority: Bernard Marr is a recognized AI thought leader, giving the content immediate credibility.

Educational approach: The content promises simple explanation of complex technology, matching user intent.

Appropriate length: At 3:43, the video provides substantial information without being overwhelming.

Clear preview: The snippet text gives users a preview of the explanation approach and terminology.

How to Replicate:

• Create educational video content: Focus on explaining complex B2B topics in accessible ways
• Use descriptive titles: Include the exact query terms in your video titles
• Establish expertise: Build authority in your niche through consistent, high-quality content
• Optimize video descriptions: Include detailed descriptions with relevant keywords
• Keep optimal length: Aim for 3-8 minutes for instructional B2B content
• Provide clear previews: Ensure your first 30 seconds deliver on the title’s promise

What This Means for Your B2B Content Strategy

The featured snippet landscape of 2025 demands a fundamentally different approach than what worked in previous years. Here’s how to adapt:

Focus on People Also Ask Optimization

Since most B2B featured snippets now appear in PAA sections, your content strategy should prioritize these opportunities:

• Research PAA questions systematically: Use tools like AnswerThePublic or manually expand PAA sections for your target keywords
• Create dedicated content sections: Structure your articles to directly answer PAA questions with clear headings
• Use question-focused formatting: Write sections that could easily be extracted as standalone answers
• Monitor PAA changes: Track which questions appear in PAA for your key topics and adapt content accordingly

Adapt Content Structure for Snippet Extraction

Modern featured snippets require content that can stand alone while fitting into larger comprehensive pieces:

• Write extractable sections: Each major section should answer a specific question completely
• Use clear formatting: Employ tables, numbered lists, and bullet points where appropriate
• Maintain consistent structure: Follow proven formats like the examples above
• Include context clues: Help Google understand what your content is answering

Build Topical Authority

With fewer featured snippet opportunities available, the competition for remaining spots is intense:

• Demonstrate deep expertise: Create comprehensive resource hubs around your core topics
• Establish thought leadership: Publish authoritative content that other sites reference
• Build content clusters: Connect related topics to show comprehensive coverage